Category: Myst Labs

Nicotine Y has changed the current main formula of e-liquid and the release mechanism of nicotine. At the same time, because the main precursor of the aroma in tobacco is used, it provides an experience closer to the origin of tobacco.

The invention of nicotine salt has greatly promoted the marketization of vaping products. The emergence of nicotine salt e-liquid has also made the industry understand that technological innovation in the field of e-juice is also important for product upgrades. In the past few years, as the inventor of nicotine salt, Dr. Xing Chenyue led the MYST Labs team to develop the non-nicotine salt formula Nicotine Y independently based on the technical development route of nicotine salt, which brought more efficient nic absorption to the industry by taking using of the new formula.

In order to promote the industry to maintain a healthy and compliant development trend, on December 7, 2021, at the IECIE International Electronic Cigarette Industry Expo site, 36Kr and IECIE jointly held the 3rd Electronic Cigarette Industry Forum. The theme of this forum is “Competition In the second half of the e-cigarette, talk about the core competitiveness of manufacturers.”

The following is a selection of sharing content brought by Xing Chenyue, chief scientist of Mystlabs:

Hello, everyone, I’m Xing Chenyue. Due to the epidemic, I can’t come to the scene to communicate with you face to face. Today, I will briefly talk about the development of e-liquid technology in the past ten years and the future direction of development through video.

A vape is an electronic device containing a dilute solution containing nicotine. The electronic cigarette is heated by electricity. The solution in the heating device is commonly called e-liquid, which causes the e-liquid to evaporate and atomize to form an aerosol. The user mouths take draw of nicotine-containing atomized aerosol, nicotine then passes through the respiratory tract to the lungs, enters the blood through the gas exchange on the alveolar surface, and finally passes through the blood to reach the blood-brain barrier, and enters the brain through the blood-brain barrier. Therefore, e-cigarettes are an electronic delivery system used to deliver nicotine. The entire design mimics the process of evaporating nicotine in solid tobacco at high temperature from traditional cigarettes, and allows smokers to inhale this process into the lungs, while atomizing at a relatively low heating temperature. E-liquid whose composition is hundreds of times simpler than that of cigarettes achieves the purpose of nicotine transmission. Therefore, the core role of e-cigarettes is a new type of nicotine delivery method other than tobacco products.

As a combined product, the innovative iteration of vaping device is for the efficient transmission of nicotine, and only the innovative iteration of e-cigarette liquid is the key to promoting the upgrade of e-cigarette’s influence. A brief review of the development history of e-cigarette liquid in the past ten years. In 2004, Chinese pharmacist Han Li obtained the e-cigarette patent authorization. His first-generation e-cigarette directly used the main addictive substance in tobacco nicotine, dissolved in propylene glycol in the form of nicotine free base to make a diluted solution, the concentration is usually as follows 1% to 5%. In 2005, the Chinese e-cigarette company Ruyan launched the first e-cigarette based on this invention. In 2007, electronic cigarettes began to enter overseas markets such as the United States. Between 2005 and 2015, e-cigarettes in the global market used the first-generation e-liquid formula of nicotine free base. On this basis, users have different perceptions of the thickness of e-cigarettes exhaled and the sensation of throat hitting during inhalation. Requirements, the e-liquid solvent has gradually changed from the original pure propylene glycol to the mainstream propylene glycol glycerin mixed solvent on the market. At the same time, in accordance with the needs of users, as well as the taste and experience of the e-liquid itself, manufacturers began to add different types of e-liquid to the e-liquid. Flavors, the first generation of electronic cigarettes entered the market as alternative cigarettes, but the level and speed of the top level are very different compared to cigarettes, and they cannot meet the needs of smokers to relieve their addiction. Therefore, during that period of time, smokers’ acceptance of e-cigarettes has been at a low level, but there are also a group of e-cigarette players who mainly use e-cigarettes, especially open, high-power, large-smoker systems, as a trendy play. The focus is on box mod and different open pod systems, e-cigarettes are generally popular in vaping circles.

In 2015, the American e-cigarette company JUUL studied the chemical environment of nicotine in tobacco and its chemistry and morphology, and believed that the main reason for the lack of addiction relief in the first generation of e-cigarettes was the use of nicotine free alkali alone, so it invented nicotine salt e-liquid formula and successfully obtained patent authorization. In the same year, JUUL’s newly designed e-cigarette completely changed the model and technology of the past ten years from appearance to cartridge to heating mechanism. With the invention of their nicotine salt e-liquid formula, it completely broke through the anti-addiction barrier of e-cigarettes. It has increased the conversion rate of American smokers from cigarettes to e-cigarettes by more than several times. Therefore, JUUL opened up the market in the US market, and quickly occupied the main market share. After the launch of JUUL, the explosive influence, nicotine salt e-liquid formally entered the Chinese market in 2018, and has since become the mainstream formulation of Chinese e-cigarettes, and it has also started the “thousand-vape war” described by the media in the past two years. Since 2018, Chinese e-cigarette brands have carried out formula optimization in various aspects of e-liquid formulations based on nicotine salt, but there has not yet been a new formula that can truly make a qualitative leap like nicotine salt e-liquid formulations in a few years.

Is nicotine salt e-liquid the “ceiling” of e-liquid? Will there be the next generation of e-liquid that can truly achieve the ultimate goal of being highly addictive and infinitely close to natural tobacco?

The entire development process of e-liquid, in simple terms, first extremely simplify the natural composition of tobacco, remove harmful by-products and other ingredients that are not related to the above and addiction, and leave only nicotine. Because of the need for an addiction-free experience, other substances are gradually added to the e-liquid to enhance the e-cigarette use experience. In terms of the current development direction of the global e-cigarette industry and regulatory agencies, the most important needs for the current development of e-liquid technology are: 1. Reduce the content of nicotine, but still provide smokers with a high degree of satisfaction from addiction; 2. Remove multiple flavors , let the e-liquid match the original flavor of tobacco; Third, use the product to experience the fullness of the smoke in the nasal cavity.

In order to meet the current needs for the development of e-liquid technology, the development direction of e-liquid technology of various e-cigarette companies is mainly focused on: First, continue to optimize the formulation of nicotine salts, such as using different nicotine salts or compound salts; Second, reanalyze the natural ingredients of tobacco , Non-nicotine salt formula of tobacco origin. I will introduce them separately below.

The first is to optimize the nicotine salt formula. In 2015, the first nicotine salt e-liquid used nicotine benzoate. Based on the results of testing more than a dozen different nicotine salt formulas within JUUL, the most powerful nicotine salt formula was selected. The strongest and most balanced one. In the same year, the American e-cigarette company NJOY also launched nicotine salt e-cigarettes, and they used nicotine citrate. Their choice was also based on internal test results. However, from the perspective of anti-addiction, the market responded greatly to citrate e-cigarettes. Not as good as JUUL’s benzoate. After 2015, the work of optimizing nicotine salt formulations has not stopped. It is mainly divided into screening other nicotine salts and compound salt formulations that use more than one salt, such as Myst Labs’ Nicotine X. The purpose is to optimize the e-liquid experience, taste and The amount of organic acid.

In the past few years, the production of nicotine salt e-liquid on the market has changed from using benzoic acid alone to using tartaric acid, citric acid, and lactic acid. The e-liquid formulation has been modified in a small range, and the throat feel is adjusted and similar to the taste through the use of different organic acids. There is no essential difference and improvement in the overall addiction-relieving effect of e-liquid. Nicotine X, a type of nicotine salt formulation that uses a compound salt, uses a combination of organic acids to maximize the spatial combination of nicotine molecules and organic acid molecules. Through the use of organic acid combinations, the spatial combination efficiency is improved and the nicotine atomization transmission efficiency is guaranteed. In the case of reducing the overall dosage of nicotine and acid, the overall anti-addiction effect is still maintained, but these two optimization methods on the nicotine salt formula have not yet been able to produce qualitative changes and breakthroughs in e-liquid technology.

Natural tobacco contains more than 4,000 different ingredients. The nicotine and organic acids currently used in e-liquid are only two of them. The other ingredients in tobacco are not completely ineffective. They provide the unique aroma of tobacco and are comprehensively assisted. , It enhances the nicotine’s upper head feeling, and also adds different types of throat hitting and nasal filling to the smoke, making the cigarette richer, which is not achieved by current electronic cigarettes.

The research and development of nicotine Y carried out from the perspective of returning to the origin of tobacco, firstly re-analyzed the heating products of different types of components in tobacco and their role in the tobacco experience, starting from the end, deducing from the target function, and proceeding based on the role of the heating product. After splitting and combining, a preliminary e-liquid formula of nicotine Y is made. We used an objective avaping method to analyze the new e-liqudi vapour samples to determine whether the thermal decomposition products under the heating conditions of the e-cigarette are consistent with the target of the cigarette, and whether there are additional toxic by-products produced , Measure the conversion rate of the main components. At the same time, we also conduct subjective smoking experiments to evaluate the addiction relief of the new e-liquid formula, to simulate the mouth and nose filling and impact of cigarettes, and to enhance the texture of the tobacco aroma of e-liquid.

The main change of nicotine Y to e-liquid technology is that it changes the current main e-liquid formulation and nicotine release mechanism, and no longer directly uses organic acids to neutralize nicotine and stably convert the free alkali of nicotine salt in the smoke. At the same time, it plays the same role as in cigarettes, increasing the taste level of vapour. Because nicotine Y uses the main precursor of the aroma in tobacco, it provides an aroma closer to the origin of tobacco, thereby enhancing the benefits of e-cigarettes and comprehensive experience for smokers.

In summary, the development process of e-cigarette technology is a process in which e-cigarettes derive innovation from tobacco products. First, subtract and then add. In the future, the source of artificial addiction will be minimized and the experience of returning to the origin of tobacco will be realized. thank you all.

Shenzhen, China, July 20, 2021 Eternal Asia (002183.SZ) and Myst Labs, an electronic cigarette brand, signed a strategic cooperation agreement in Shenzhen. Eternal Asia will act as the exclusive general agent of Myst Labs in China to quickly expand the Myst Labs China market. It is expected to open up more than 3,000 Myst Labs life experience halls and 30,000 retail outlets across the country within 2022.

Myst Labs, with the mission of changing the lifestyles of smokers and people around the world through technology, was founded by Xing Chenyue, a PhD in chemical engineering from the University of California and inventor of nicotine salt. The company’s R&D headquarters is located in Silicon Valley, USA. It has launched the next-generation e-liquid formulation of nicotine salt, nicotine X in 2020, and its new non-nicotine salt formulation, nicotine Y, will enter test mass production at the end of 2021.

Eternal Asia believes that the supply chain will change China. It is a well-known integrated supply chain integrated operation service provider, serving more than 100 Fortune Global 500 and more than 2,600 domestic and foreign well-known brands, and distributing more than 400,000 types of goods. Its business scale in 2020 Reached 100 billion yuan and was selected as one of the “Top 500 Chinese Enterprises”.

Zhou Guohui, Chairman and CEO of Eternal Asia Group, said: “Eternal Asia believes that the supply chain will change China, just as Myst Labs always believes that technology will change the world. This spirit of inheritance has promoted the cooperation between the two parties. Eternal Asia and Myst Labs will use strategic synergy and resources. Sharing, and jointly promoting more innovative products and services in the Chinese market.” Yuan Haibo, Vice President of Eternal Asia Group and President of Innovation Product Center, said, “As a brand of scientists, the leading technology independently developed by Myst Labs and the original intention of Dr. Chenyue Xing are both the reason why Eternal Asia chose Myst Labs to start the e-cigarette layout. Both parties will always maintain awe of users and channels and work together.”

Thomas Yao, CEO of Myst Labs, also expressed confidence in this cooperation: “With the help of Eternal Asia’s strong channel operation capabilities, Myst Labs’ cutting-edge products and technologies can reach more users and allow technology to truly change their lives.”

It is reported that the operating teams of the two parties will work closely together to integrate their respective advantages and resources, and plan to open more than 3,000 Myst Labs life experience halls and 30,000 retail outlets within 2022 to change the way of e-cigarette consumption and service experience with a multi-faceted leisure life experience. Myst Labs also announced an upgraded investment policy at the meeting: it promises that all subsidies will be free of gimmicks and extra routines. The subsidies include cash, and the maximum single store subsidiary can reach 168,888 yuan.

On May 7, the leading vape brand Myst Labs released a new product Hero Mini series. The first batch of 3,141,592 Hero Mini will be given to users for free, and it is expected that a total of 10 million pieces will be given away.

As the mini version of Myst Labs‘ flagship product HERO, Hero Mini uses HERO’s core hardware and body materials to create the same vaping experience as HERO. At the same time, it will also become the only entry-level pod system with 6-series aviation aluminum material.

In addition, Hero Mini is equipped with a variety of customized device stickers with the theme of Blood Hero, and users can create their own Hero Mini.

With this new product release, Dr. Chenyue Xing, the chief scientist of Myst Labs and the inventor of nicotine salt, announced a new non-nicotine salt formula – Nicotine Y has entered the second stage of formula debugging from the laboratory stage. Nicotine Y breaks through the previous model of acid-base neutralization of nicotine technology. It removes organic acids from e-liquid for the first time and uses other key components of natural tobacco to optimize the nicotine transmission efficiency while making the taste closer to natural tobacco without the need for flavors. You can experience the taste similar to a cigar.

As one of the inventors of the global e-cigarette revolutionary technology nicotine salt, Dr. Xing Chenyue brought the e-liquid research and development technology back to China from the United States, and iteratively upgraded it in China. In April 2020, Myst Labs released Nicotine X, the next generation of nicotine salt dedicated to e-cigarette nicotine technology. Since then, China’s own nicotine technology has made a breakthrough: Nicotine X is the first to reduce the nicotine content of a single pod to 1.7%, which is comparable to the taste of 3% nicotine content. 1.7% is converted into a mass ratio of about 20mg/ml. And Myst Labs’ R&D technology has been preparing for relevant standards more than a year ago.

In the future, Myst Labs will continue to aim at reducing harm and tar, and develop more of China’s own nicotine technology. It will reduce the nicotine content while pursuing the taste of real cigarettes, providing smokers with new options for relieving addiction, rather than becoming a new source of addiction. This move helps the healthy development and growth of the global e-cigarette industry.

With the blessing of its own technology, the flagship product HERO has received rave reviews since its launch, and Myst Labs has taken advantage of the opportunity to accelerate its expansion in China and international markets. At present, the number of Myst Labs China specialty stores has exceeded 1,000, and the number of new stores has been accelerated by over 100 new stores per month, and the number of authorized outlets has also reached 20,000. In the international market, in addition to the original UK and other markets, Myst Labs also accelerated expansion in Russia, North America, and Southeast Asia.

It is reported that Myst Labs recently closed the B round of tens of millions of dollars in financing.

On November 26, Myst Labs, a leading electronic cigarette brand, held a global online new product launch conference of “Myst HERO – Born Extraordinary” and officially released its new flagship product, the Hero series. In addition, Myst Labs also shared its research and development plans under the two new nicotine technology platforms for the first time, and demonstrated the latest scientific research results for the first time.

Five major innovations and upgrades, Myst Labs HERO fully interprets “Born to be extraordinary”

At the meeting, Thomas Yao, the co-founder of Myst Labs, introduced Myst Labs HERO to users around the world. As a new generation flagship product, Myst Labs HERO has innovated and upgraded in five aspects: e-liquid technology, appearance design, vaping mode, user experience, and design details, in an effort to create a “born extraordinary” user experience.

The Myst Labs HERO series of e-liquids all use the Nicotine X technology independently developed by Myst Labs, which reduce the nicotine content to 1.7% on the premise of having a better taste. Compared with earlier products, Myst Labs HERO is equipped with a customized POWER ceramic core for the first time, which can activate a clearer throat hit through a pure and natural vapor, a clear scent and a stable and long-lasting reduction degree, allowing users to enjoy the extraordinary experience of Nicotine X in the delicate cloud.

In appearance design and vaping mode, Myst Labs HERO has also made ingenious attempts. Its devices are inspired by minimalist elements such as light and shadow, plane and line, and come with the best six colors including interstellar dark blue, titanium sky light gray, forest light green, glazed aurora, sunset gold powder, and polar night cold black. These colors show unique future technological aesthetics. In addition to the “customized” appearance, users can also “customize” the gameplay of Myst Labs HERO: After 4 seconds of continuous drawing, vaper will enter the Hero Mode, which instantly increases the amount of smoke and makes the smoking experience more pleasant as you wish.

Based on long-term user research, Myst Labs HERO has also upgraded a number of user experience and design details: triple silica gel, four-layer bone position, and omnidirectional sealing ring to create eight times leakage protection, effectively solving the problem of vape juice leakage and condensate from the cartridge. In multiple negative pressure, high and low temperature cycle tests, it has achieved “no e-juice leakage from naked pods”; the chocolate mouthpiece adopts a flat design and fits the lips better; the cartridge capacity and battery capacity are upgraded to 1.9ml and 400mAh, catering to the need of a full day vaping. The dual design of magnetic pod connection + buckle make the air tightness stronger and create ultra-quiet drawing enjoyment.

Thomas Yao said: “We hope to enrich the lifestyles of adult smokers through technological innovation and design, and inspire everyone to experience every aspect of their lives through these little pleasures, so that everyone become their own hero. Myst Labs HERO is such a sincere work. In the process of continuous exploration, we have always adhered to our original intention – using straightforward scientific language to reduce minors’ curiosity about e-cigarettes.”

Nicotine technology dual-platform parallel, the latest research and development results debut

At the press conference, Chief Scientist Dr. Chenyue Xing also revealed the direction and progress of Myst Labs in the research and development of new nicotine technology. At present, Myst Labs implements a multi-channel parallel platform research strategy, and has deep cultivation and breakthroughs in the X scientific research platform based on the theoretical innovation of nicotine salt and the Y scientific research platform for breakthroughs in non-nicotine salt technology.

As the basic core technology of the X scientific research platform, Nicotine X is now fully applied in Myst Labs’ reloading products. At the press conference, X-presso 2.55, the latest scientific research achievement of the X platform, made its debut with Myst Labs HERO: the series was developed for people with high addiction needs, and only contained 2.55% nicotine and 1.2% organic acid. It quickly realizes the anti-addiction effect equivalent to 5% nicotine within 1-3 puffs. Currently, the three flavors of Myst Labs HERO have applied this new tech first.

Next, Myst Labs plans to launch the X-PLUS technology with higher anti-addiction efficiency and flavor stability on the X platform, and gradually apply the nicotine X technology to non-vaporized tobacco products including HNB. At present, Myst Labs has reached in-depth cooperation with a number of non-vaporized cigarette brands. Experiments with partners have proved that the use of nicotine X technology can greatly increase the efficiency of nicotine addiction elimination in heat-not-burn products, the smoke is more mellow, and the throat hit is strong while does not choke smoker.

In addition, the Myst Labs Y scientific research platform is committed to using non-nicotine salt formulation technology nicotine Y, without additional organic acids, while neutralizing the alkalinity of nicotine and providing the same fragrance and sweetness as natural tobacco. No need for fragrance, experience the taste similar to cigar. At present, the development of the platform has entered the Beta stage.

At present, Myst Labs has more than 300 specialty stores and 10,000 retail terminal outlets in more than 200 cities in mainland China, and has settled in Wanda, Vanke, Max City, Yintai, Joy City and other well-known large-scale shopping malls and supermarket chains. In addition, Myst Labs has launched sales in the United Kingdom, the United States, Canada, the Philippines, Malaysia and other international markets. In the UK, Myst Labs has settled in 36 large shopping malls and 300 e-cigarette retail stores across the UK, including the famous high-end department store Selfridges. It has also entered a British public hospital, becoming the first batch of e-cigarette products in the UK that can be purchased with medical insurance.

According to the relevant person in charge, Myst Labs HERO will first launch sales in mainland China and then gradually enter the overseas market. “Myst Labs is a technology-based brand. In the future, Myst Labs will continue to aim at ‘being extraordinary’, continue to make efforts in technological iteration and product development, reduce the curiosity of young people about e-cigarettes, and create a life with more possibilities for adult smokers.”

To learn more details about Myst Labs new product HERO, please contact Myst Labs on their official site:

https://mystment.com/pages/contact-us

Myst Labs settled in Selfridges, a famous high-end department store in the UK

After entering 300 retail stores and 36 large shopping malls in the UK, recently, Myst Labs, a leading electronic cigarette brand, entered Selfridges, one of the most famous high-end department stores in the UK, and once again penetrated the UK market.

Selfridges was founded in 1909 and is one of the world’s most well-known high-end department stores. It currently has branches in London, Birmingham and Manchester. Selfridges brings together a large number of high-end popular brands and designer counters. Because it has created a department store retail model and revolutionized people’s shopping methods, it is called “legendary department store” by Londoners.
With advanced technology and excellent product quality, Myst Labs has stood out among many e-cigarette brands and settled in the Oxford Road store in London with the longest history of Selfridges.

It is Myst LabsP1 series products that settled in Selfridges this time. P1 is the first flagship product of Myst Labs. It integrates the use of smokers into the product design, and is committed to providing smokers with a more convenient and comfortable user experience: the special slider mouthpiece cover design is quite a design. It not only makes the mouthpiece cleaner and hygiene but also adds a sense of ritual like lighting a cigarette; multiple leak-proof ceramic vape juice locking technology and double S air inlet design make the e-liquid leakage rate as low as 0.05%.

After the product was launched, it was popular among smokers at home and abroad. Not only was it recommended by many well-known bloggers, the British world champion female boxer Savannah Marshall also used the Myst Labs P1 series to successfully help family members with heavy smokers quit smoking.

In May of this year, Myst Labs settled in more than 300 offline retail stores in the UK and officially entered the UK market. Among them, 53 stores belong to Ecigwizard, one of the most well-known e-cigarette retailers in the UK. As an excellent cigarette replacement product, Myst Labs also entered the Birmingham City Hospital (Birmingham City Hospital) and Sandwell General Hospital (Sandwell General Hospital) along with Ecigwizard. Local consumers can use medical insurance to purchase Myst Labs products.
In July of this year, Myst Labs once again penetrated the UK market, entering 36 large shopping malls across the UK. Local consumers can buy Myst Labs products in world-renowned large shopping malls such as Manchester Trafford Centre and Manchester Arndale, Sheffield Meadowhall, London Broadwalk and so on.

About Myst Labs:
Myst Labs (Myst Labs) is an electronic cigarette brand created by Dr. Chenyue Xing, the inventor of nicotine salt and nicotine X. It is committed to providing low-hazard alternatives to combustible cigarettes for 1 billion smokers and people around the world. Its R&D headquarters is located in Silicon Valley, USA, and established the e-liquid research and development laboratory Myst Labs, adhering to the QbD drug research and development concept recommended by the US FDA, and strictly in accordance with the US drug production quality management system (GMP) for production and quality management, and has won many global authorities Professional certification of institutions.
Myst Labs has launched the world’s first slider mouthpiece cover design e-cigarette P1, the first S1 and other series of products using MEMS differential pressure sensor chip technology. Currently, there are more than 10,000 Myst Labs retail terminal outlets in China, covering 200+ cities across the country. Sales in the United Kingdom, the United States, Canada, the Philippines, Malaysia and other international markets have continued to expand.
For more details, please visit the official website of Myst Labs: https://www.mystlabs.net/

Recently, Myst Labs, a leading electronic cigarette brand, announced its presence in Jiangsu’s largest supermarket chain, Suguo. Consumers will be able to purchase Myst Labs products in more than 1,300 Suguo supermarkets in Nanjing, Jiangning, Pukou, Lishui, Gaochun and other areas in China.

Suguo Supermarket is the largest chain supermarket enterprise in Jiangsu. As of the end of 2019, the total number of Suguo outlets has reached 1,700, mainly covering Jiangsu and Anhui, with an annual sales volume of 27.5 billion yuan. It has been among the top ten chain enterprises in the country for 12 consecutive years. It’s among the top four FMCG retail companies in China. With its advanced original technology and superior product quality, Myst Labs stood out among many e-cigarette brands and became a partner of Suguo. After entering, it soon became a popular product in the e-cigarette category.

The new product S1 series launched by Myst Labs in April this year will be stationed in Suguo Supermarket. Myst Labs S1 pioneered the application of MEMS differential pressure sensor chip technology, which can intelligently adjust the amount of smoke according to the smoker’s smoking habits. It is also the first product equipped with a new generation of nicotine technology “Nicotine X”. Its e-liquid contains only 1.7% nicotine, but it still has a high addiction-relieving taste.

Since April this year, Myst Labs, which has expanded against the trend, has successively entered the first-tier shopping malls such as Vientiane City, Vientiane Hui, CapitaLand, Aegean Shopping Park, Intime Department Store, Jinyuan New Lufthansa Mall, etc. across the country. At present, Myst Labs has more than 10,000 retail terminal outlets in China, covering more than 200 cities across the country. In addition, Myst Labs has also opened overseas layouts. Currently, it has entered more than 300 retail stores in the UK and 36 world-renowned large-scale shopping malls such as Manchester Trafford Centre and Manchester Arndale, Sheffield Meadowhall, London Broadwalk, and its products have entered Birmingham as excellent alternative cigarette products. Sales at Birmingham City Hospital and Sandwell General Hospital.

About Myst Labs:

Myst Labs is an electronic cigarette brand created by Dr. Chenyue Xing, the inventor of nicotine salt and nicotine X. It is committed to providing low-hazard alternatives to combustible cigarettes for 1 billion smokers and people around the world. Its R&D headquarters is located in Silicon Valley, USA, and it has established the e-liquid research and development laboratory Myst Labs, adhering to the QbD drug research and development philosophy recommended by the US FDA, and strictly in accordance with the US drug production quality management system (GMP) for production and quality management, and has won many global authorities Professional certification of institutions.
Myst Labs has launched the world’s first slider mouthpiece pod cover design e-cigarette P1, the first S1 and other series of products using MEMS differential pressure sensor chip technology. Currently, there are more than 10,000 retail terminal outlets in China, covering 200+ cities across the country. Sales in the United Kingdom, the United States, Canada, the Philippines, Malaysia and other international markets have continued.

On August 20, 2020 Shenzhen International Electronic Cigarette Industry Expo (hereinafter referred to as “2020 IECIE”) opened at Shenzhen Convention and Exhibition Center, China. This year, Myst Labs (booth number: 1T32) brought its original technology “Nicotine X” to the 2020 IECIE, attracting more than 80,000 visitors to experience it. According to reports, nicotine X technology will soon be applied to the full range of Myst Labs products, including the new “Hero” series planned to be launched in the second half of the year.

IECIE is the world’s most influential and large-scale e-cigarette exhibition, covering solutions from the upstream parts supply chain of the e-cigarette industry to downstream finished devices and e-commerce. The Shenzhen Electronics Fair has a total area of 60,000 square meters. More than 2,500 e-cigarette brands from more than 80 countries and regions have brought cutting-edge products and technologies, attracting more than 80,000 professional visitors.

Myst Labs, which has always pursued the rigorous quality of scientists, has turned the booth into a “laboratory” this time: visitors can learn about Myst Labs’ cutting-edge technology research and development stories and experience the world’s first push-pull hidden mouthpiece design e-cigarette P1 , The first Myst Labs full-matrix products such as S1 and G1 disposable portable electronic atomizing cigarettes that apply MEMS differential pressure sensing chip technology. Among them, Myst Labs’ original disruptive e-liquid technology nicotine X, as a major technological breakthrough in the e-cigarette industry in recent years, has become one of the biggest highlights of this exhibition.

Nicotine X was invented by Dr. Chenyue Xing, chief scientist of Myst Labs. It is another breakthrough technology research and development result after nicotine salt technology. It was first released in April this year.

Nicotine X pioneered the “Lego formula”, which is composed of more than a dozen “formulation parts” from natural tobacco. By rigorously calculating the balance of the acid-base molar ratio of each formula raw material to nicotine, and accurately adjusting the ratio of each formula raw material, this technology enables the e-liquid to maintain an appropriate top feeling and a clearer shot under the premise that the nicotine content is reduced to 1.7% with good throat hit.

In addition, in terms of taste, Nicotine X also solves the problem of extracting the original aroma of natural tobacco, and restores the unique flavor experience of Chinese flue-cured tobacco for the majority of smokers.

The 1.7% nicotine content of Myst Labs meets EU standards and is far below the current mainstream content of 5% in related products in the Chinese market. Through this new scientific research achievement, Myst Labs hopes that e-cigarettes can provide smokers with a new option for addiction, rather than becoming a new source of addiction.

After the on-site audience experience, they praised the high and low addictive taste of Myst Labs Nicotine X E-liquid: “The throat feel and the taste are good, and the addiction will be resolved soon. The current nicotine salt e-liquid is powerful due to the high nic salt content. But Nicotine X can control the nicotine content of the e-liquid at 1.7%, and the impact on health will be less. It is a good choice for long-term smokers.”

After the official release of Nicotine X in April of this year, Myst Labs took the lead in applying this technology in the “No. 3 Mellow” flavored e-liquid, which has gained good market response and user reputation. Next, Nicotine X will be applied in Myst Labs’ full line of flavors.

In addition, at this 2020 IECIE, Myst Labs also conducted the first expose on the upcoming S1 brand new limited edition, and released the product conjecture poster of the new product “Hero” series.
The S1 limited edition includes two products, Starry Night Black and Piano White. The limited edition upgrades the original appearance of the S1, and creates a light business product texture through a simpler color scheme and design process.

The Myst Labs “Hero” series of product conjecture posters released this time show futuristic technological aesthetics through elements such as light, shadow, dots, and lines, making people look forward to this new flagship product of Myst Labs. It is reported that the series will be fully upgraded in terms of appearance design, product quality and endurance, and nicotine X technology will also be fully applied to its supporting e-liquid.

It is reported that Myst Labs currently has more than 10,000 retail terminal outlets in China, covering more than 200 cities across the country. In terms of overseas markets, in addition to 300 e-cigarette retail stores and 36 large shopping malls in the UK, Myst Labs has also been in the United States. , Canada, the Philippines, Malaysia and other international markets. In the future, Myst Labs will continue to work hard on technology research and development, continuously improve product capabilities, and bring more brand new experiences to one billion adult smokers worldwide.

Following the opening of 20 new stores in May, Myst Labs, the leading e-cigarette provider, continued to expand steadily in China. In June, a total of 50 Myst Labs new stores nationwide opened one after another, which is expected to provide more than 200 jobs in more than 33 cities.

It is understood that the 50 new stores opened this time cover Beijing, Shanghai, Guangzhou, Wuhan, Chengdu, Hangzhou, Shenyang, Harbin, Zhuhai, Chongqing, Kunming, Ningbo, Fuzhou, Foshan and other cities, and many stores have landed in first-tier shopping malls such as Vientiane City, Huihui, CapitaLand Plaza, Aegean Shopping Park, Intime Department Store, Jinyuan New Lufthansa Mall, etc. Among them, Wuhan, which has been greatly affected by the epidemic, Myst Labs opened 5 new stores there,which is the city with the most new stores.

In the face of the “reduction wave” brought about by the epidemic, ensuring employment has become the focus of industrial development in the post-epidemic era. Myst Labs hopes to continue to promote the development of the industry through innovation, and also strive to create more employment opportunities and help “stabilize employment.”

“This time we expect to be able to provide more than 200 new jobs in more than 33 cities, plus the 20 new stores opened in May, the total number of people is expected to be more than 300 people. We will pay for entry, material exhibition, member operation management and full-link marketing, and provide help and support to shopkeepers, as far as possible, to help more people find the direction of entrepreneurship in difficult times,” said the relevant person in charge of Myst Labs.

In the context of the epidemic speeding up the reshuffle of the e-cigarette industry, Myst Labs bucked the trend with an average of nearly 50 new stores every month, and it is inseparable from its deep cultivation and innovation in core technology and product capabilities.

In April this year, Myst Labs released its original new generation of nicotine technology, Nicotine X. Nicotine X technology can make the e-liquid maintain a proper buzz and a clearer throat hit even when the nicotine content is reduced to 1.7%. The birth of this disruptive technology provides smokers with high addiction relief with being addicted too much.

This technological breakthrough not only received a warm response in the industry, but also brought confidence to the majority of e-cigarette industry practitioners. In May of this year, Myst Labs bucked the trend and expanded, opening a total of 20 new stores across the country, and opening an overseas layout, entering more than 300 retail stores in the UK; Myst Labs has also been recognized by the official British medical institution, and its products have entered Birmingham City Hospital and Sandwell General Hospital.

Contact the Myst Labs official to learn more

Following the formal entry of 300 e-cigarette retail stores in the UK in May, Myst Labs once again penetrated the UK market in July, entering 36 large shopping malls across the UK.

It is understood that the shopping malls Myst Labs settled in this time are located in London, Buckinghamshire, Northamptonshire, Yorkshire, Greater Manchester, Durham, Hampshire, Hertfordshire, Cambridge, England. In different regions such as counties, local consumers can visit Manchester Trafford Centre (the third-largest shopping mall in the UK and Manchester’s largest shopping mall), Manchester Arndale, Sheffield Meadowhall (the fifth largest shopping mall in the UK and the largest shopping mall in Sheffield), World-renowned large shopping malls such as London Broadwalk to purchase Myst Labs products.

In May of this year, Myst Labs settled in more than 300 offline retail stores in the UK, officially opening the first step to enter the UK market.

It is worth mentioning that among the more than 300 retail stores, 53 stores belong to the well-known British e-cigarette retailer Ecigwizard (hereinafter referred to as “ECW”). As an excellent cigarette replacement product, Myst Labs entered the Birmingham City Hospital with ECW and Sandwell General Hospital, customers are able to purchase Myst Labs vapes with medical insurance.

The rapid expansion of Myst Labs in the UK has benefited from the friendly attitude of the British government to encourage smokers to use e-cigarettes to quit smoking. On the other hand, it is inseparable from the deep investment of Myst Labs in product technology: In April this year, Myst Labs released its newly developed nicotine technology Nicotine X reduces addiction while achieving high levels of addiction relieving, providing smokers with a new option for addiction, rather than becoming a new source of addiction.