Category: KMOSE

Starting from November 2020, KMOSE’s new actions have been more frequent. From the new generation of unicorn series pods to the PRO S that has stunning colors throughout the industry, KMOSE’s new products are always eye-catching.

It is understood that at the beginning of the new year, KMOSE has released 5 new products, including a “Bullish” New Year limited gift starter kit, two new colors of KMOSEPRO, and two specially formulated pods with new flavors. They’re in a full state to welcome the upcoming Chinese New Year.

Since its establishment in 19, KMOSE slogan “redefines the new breath”, has been loved and sought after by young people. The K1, PRO, Unicorn series pods and other products that have been launched have gained a lot of fans. KMOSE insists on updating 1-2 flavors every month, and promptly replace the general flavors. At the same time, KMOSE continues to enrich the colors of devices, which always bring unexpected surprises to users.

In September 2020, KMOSE launched a limited 2888 sets of “Starlight White” gift kit, this gift box was sold out in the pre-sale stage, and now it has become an unquestionable out-of-print collection in the KMOSE fan circle. . The KMOSE PRO S, launched at the end of December, brought two brand-new mirror gradients, “Twilight” and “Wizard of Oz”, which expanded the industry to a new frontier in the choice of device color and became a hot topic in the industry.

On January 12, KMOSE brought another five new products that were eye-catching.

In order to welcome the coming of the Year of the Bull, KMOSE has specially launched the “Bullish” New Year Limited Gift Kit. This gift kit is packed with classic red and gold color. Not only does the kit contain 8 selected flavors, but also contains a new design of a “bullish” limited device. The device is painted in Chinese red with a gold brush. The four words “bullish” are outlined in the background, which fits the festive atmosphere of the arrival of the Chinese new year.

KMOSE PRO Starter Kits

On November 2nd, KMOSE officially launched the KMOSE Unicorn series of atomizing cartridges and KMOSE MINI machine.

This is another stunning debut of KMOSE’s new products after the “Light up” new product launch in September last year.

It breaks the barriers to the use of e-cigarette products and conveys the concept of “the role of a device is just a lighter” to users, so that users can easily use e-cigarettes without having to pay an extra fee for a “lighter”.

The unicorn series pods released by KMOSE this time adopts the new “oil core separation” technology, which can achieve more efficient sealing and protection of the e-liquid, and effectively avoid possible leakage of the pod during transportation and storage.

KMOSE MINI, as a new atomization device product launched by KMOSE, is officially defined as a “lighter born for sales channels”. It is a free gift provided to channels and also a free gift to consumers. The birth of KMOSE MINI provides convenience for new users to get started with KMOSE, allowing more users to feel the unique charm of KMOSE atomization products at an affordable price.

In addition to moving people’s hearts with product quality, KMOSE also emphasizes “bonus sharing” in its marketing strategy, sharing the dividends brought about by rapid development with every KMOSE partner. In order to cope with this new product sale, KMOSE has shown considerable sincerity in agent support, store expansion, and user feedback, and has launched a series of welfare policies.

This time, KMOSE used the new MINI device as a gift to subsidize channel sales and end consumers, and there is no upper limit on the number. According to the welfare policy, dealers can get free KMOSE MINI atomizing device according to the ratio of cartridges: device=2:1. Consumers also only need to buy 2 boxes of cartridges to enjoy a KMOSE mini for free. This will greatly reduce the user’s entry threshold and help promote sales and user conversion. At the same time, in order to give back to users, KMOSE specially launched the “Looking for Lucky Unicorns” activity at the beginning of the Unicorn series pods, and rewarded users with actual pod prizes. Buy Unicorn series pods, open the package and there is a chance to get a “Lucky Unicorn” card. With this card, you can redeem 1 box of pods for free, which’s a big deal.

Based on high-quality and cost-effective products, and with the marketing strategy of real subsidies and real benefits as the means, KMOSE on the one hand continues to reduce the threshold for users to use e-cigarettes, and on the other hand, it is also continuously improving users’ awareness of e-cigarette products. By bringing reliable quality e-cigarette products closer to more potential consumers, not only can the business needs of KMOSE’s agents and offline stores be met, but it also speeds up the brand promotion of KMOSE’s popularity, thereby further promoting the sound development of China’s e-cigarette industry, and finally achieved a win-win situation for all parties!

Learn more about Kmose

On June 1, KMOSE announced that it has formally reached strategic cooperation with Zhongbai Holding Group Co., Ltd.

KMOSE disposable vape entered more than 700 stores of Zhongbai Supermarket under Zhongbai Holding Group Co., Ltd., further deepening the national distribution of KMOSE in the retail field to meet the consumer demand of offline retail scenarios of electronic cigarette.

Zhongbai Supermarket was established in March 2001, with the vision of “build the supermarkets that customers like to visit” as its corporate vision. After nearly 20 years of development, it has become a leading community supermarket in Wuhan, covering all the streets and alleys of Wuhan, and is closely connected with the lives of community residents. Now it has become a well-known supermarket brand in Wuhan.

The presence of more than 700 stores in Zhongbai Supermarket this time, with its strong geographical advantages and brand strength will help KMOSE’s high-speed expansion in Hubei area, so that KMOSE’s electronic cigarettes will be in close contact with more consumers, bringing everyone a better buying and service experience.

As an emerging brand in the e-cigarette industry, KMOSE has successively reached cooperation with well-known large-scale chain convenience store brands such as Tianhong Weiya convenience store, Shifen convenience store, Keduo convenience store, Le Doujia convenience store, etc. It has reached more than 5000 stores, which is at the leading level in the industry.

In the next strategic layout, KMOSE will put a full range of pod system products into all cooperative KA retail systems one after another, adopting a two-line parallel strategy to bring in traffic with disposable products and starter kit products into electronics cigarette consumers’ daily use products to meet the differentiated needs of different consumer groups.

Where to buy Kmose vapes

Recently, Kmose (Shenzhen QuXin Technology) officially announced that it has officially completed Round A of financing of 30 million yuan. The leading investor of this round of financing is Yanshi capital, a well-known investment institution that has invested in Wanda film and television, Yanzhiwu, Guokai new energy and other projects.

This financing is a confidence boost for the whole e-cigarette industry! In the stage of national policy coming out and adverse public opinion guidance, the admission of well-known investment institutions is to represent capital’s continued optimistic attitude about the development of e-cigarette industry.

According to a person related to Yanshi capital, “we believe that e-cigarettes are essentially new products to reduce smoke and harm, which are in line with the development direction of consumption upgrading and large health industry, and will definitely occupy a place in the market in the future. For the management, we are very willing to participate in the promising e-cigarette enterprises.

It was previously reported that Kmose disposable electronic cigarette K1 achieved 3 million revenue in the first month of listing, and the first pod system electronic cigarette Kmose Pro was released in late September. After the completion of the new round of financing, Kmose will fully invest in the next new product development.

When asked about the next product planning, Liu Haonan said that the product matrix has been planned since the beginning of Kmose. Each Kmose product must conform to its own brand and product positioning, that is, to create a safe and cost-effective national tobacco alternative.

In terms of brand building and channel development, Kmose has maintained a steady and rapid development trend. It is reported that both products and terminal outlets have maintained a high growth rate of nearly 30%, the repurchase rate has reached about 45%, and the national retail terminal outlets have reached 8000 +. In the future, Kmose is about to launch a big action in terms of brand.

With regard to the high investment in expanding its own sales channels, Kmose CEO Liu Haonan said that the entry fees of each channel were high or low according to the number of stores, and the company decided on a reasonable channel investment based on the principle of cost recovery within half a year.

Based on the audience of urban young people, Kmose has also created a fan culture of the brand. By sponsoring activities such as electronic syllables, users are gathered offline, and then users are led online through community management. At present, the company has formed a standard community operation system to continuously gather target users through circle and topic. According to the company, sponsor an offline activity involving 3000 people. Through effective social fission means, the number of community users can increase by more than 6000.

Kmose sponsored offline activities

Kmose’s founding members are all post-90s, and they are able to see problems from the perspective of young people in product development. Team members have rich experience in Internet, FMCG and media.

In the future, Kmose will continue to develop new products and expand its domestic market, and at the same time, it will also consider exploring overseas markets such as Europe, America, Southeast Asia, etc like SnowPlus.