9,800 IQOS were smuggled after 12 days visit abroad, worth nearly 8 million yuan

On July 22, Tsai Ing-wen returned to Taiwan after a 12-day visit but was exposed by Huang’s legislator of smuggling IQOS. Tsai’s accompanying security personnel smuggled more than 9,000 untaxed cigarettes using his special plane and customs clearance privileges.

Sources told that those special cartridges are suspected to include IQOS, a heat not burn device that has not yet been included in tobacco regulation by the Taiwan Regional Government, the quantity was gigantic.

iqos smuggle taiwan

However, the problem is that legislator Huang has been arguing with Taiwan’s Ministry of Finance and Ministry of Health Services, which are responsible for the new tobacco regulatory agency, over the illegal detention of tobacco cartridges. He believes that “there is no support of law for the ban of heat not burn cartridges, and the custom has no right to detain them”, while the executive officials are “knowing the law and violating the law”, and are smuggling in large numbers of new tobacco products.

Related news: Taiwan’s Tsai apologizes for cigarette smuggling scandal

Know the real cost of a vape – There’s an epidemic spreading

The FDA announced the launch of the first vaping prevention television advertisement on July 22, 2019, mainly for the potential danger of the use of vapes among minors. The FDA also plans to provide high schools across the United States with the latest posters and educational materials as part of The Real Cost youth e-cigarette prevention Campaign.

the real cost of vape
Whatsinavape.com(An interesting game site on vape suitable for teenagers)

Public education on e-cigarettes was first launched in September 2018. Persuasive advertisements were posted on digital media and social networking sites. Posters on e-cigarette prevention were spread in high schools all over the country among 10.7 million teenagers aged 12-17 who used or were willing to try e-cigarettes.

the real cost of vape

As the first anniversary of the e-cigarette prevention campaign approaches, new TV advertisements and school resources are being launched to keep young people informed about the hazard of e-cigarette use.

“The disturbing adolescent epidemic is likely to undermine our years of progress in preventing tobacco use among adolescents. We must work to address this serious trend and constantly alert young people that tobacco products are dangerous.

As part of the campaign, the new ads highlight social concerns about teenagers’use of electronic cigarettes – according to the survey, teenagers who use electronic cigarettes are more likely to start smoking cigarettes, which is likely to lead to related addictions and diseases, and has a serious negative impact on teenagers’ health.

Ned Sharpless, MD, FDA agency, said: “We said in the new advertisement,’This is not magic, this is statistics’. We cannot allow the next generation of young people to become addicted to nicotine. We will continue to work to keep American children away from electronic cigarettes through policies that limit teenagers’access to electronic cigarettes; continue to lead an initially successful public education campaign to warn young people about the dangers of all tobacco products, including electronic cigarettes; and enforce strong law enforcement to keep manufacturers and retailers from illicit marketing. The sellers will bear the corresponding legal liability.

the real cost of vape

The new TV advertisement, called “Magic”, is featured by Julius Dein, a popular street magician. In advertisements, the magician magically turned electronic cigarettes in the hands of teenagers into traditional cigarettes in front of them. With visual impact, teenagers who use electronic cigarettes are more likely to start smoking real cigarettes. These risks were published in JAMA Network Open, emphasizing that young people who use e-cigarettes are more likely to try traditional cigarettes in the future than non-users. This is also the conclusion of the 2018 National Academy of Sciences, College of Engineering and Medical Sciences study on electronic cigarettes. These new ads will run on national television networks, such as TeenNick, CW, ESPN and MTV, as well as music streaming websites, social media networks and other youth-oriented media channels.

Research on teenagers transfering to traditional smokers has aroused social concern. In the past few years, electronic cigarettes have been the most popular tobacco product among young Americans. In 2018, more than 3.6 million junior and high school students across the country were using e-cigarettes, an increase of 1.5 million over the previous year, according to a survey conducted by the FDA and the CDC. The data also show that younger users use it more frequently than in 2017, and the proportion of who choose more flavors of e-liquid has increased significantly has risen greatly.

The Real Cost campaign emphasizes that nicotine addicts the brain and make it crave more nicotine, especially for developing young brains. Other news highlighted that vape aerosol may contain dangerous chemicals, such as acrolein, which can cause irreversible lung damage, formaldehyde, a carcinogenic chemical, and toxic metal particles such as chromium, lead and nickel.

Since its launch, The Real Cost e-cigarette prevention campaign is showing its results. The campaign initially focused on teenagers’frequent use of social media, and in more than nine months it accumulated 2 billion teenagers’ viewings. On the social media platform, the FDA has attracted more than 578,000 teenage audiences, 89,000 shares and 31,000 comments. In addition, as the FDA began to drive teenagers who wanted to quit smoking to SmokeFree.gov, the overall interaction between all users and the National Cancer Institute’s cancer information telephone and online chat services increased by more than 250%.

the real cost of vape

Next month, the FDA plans to release new posters with e-cigarette prevention information that will be displayed in high school bathrooms, where many teenage vaper are. It works with Scholastic, a global children’s publishing house, education and media company, and distributes posters to all public and private high schools in the United States. These new posters complement the posters distributed in high schools across the country last year and provide new information. For teenagers, such as:

· “You are delivering toxic metal particles such as nickel, lead and chromium directly to the lungs.”

“When you know what vapes contain, you won’t be comfortable using them. Vaping can expose you to the same carcinogenic chemicals as cigarette smoking.”

the real cost of vape

In addition to the materials currently available for high school use, the FDA, together with Scholastic, plans to develop curricula and provide information for junior high school teachers, students and parents throughout the school year 2019-2020. In response to the high demand for potential health consequences of young people’s e-cigarette use, the agency has also developed posters and resources specifically for public health stakeholders, such as doctors, youth groups, churches, state public health institutions, etc.

In addition to the education campaign focusing on teenagers’electronic cigarette smoking, the FDA Youth Tobacco Prevention Program also takes targeted measures to combat the illegal sale of electronic cigarettes to teenagers. The agency is also working to further discuss how to help children who have become addicted to electronic cigarettes quit smoking.

The Real Cost e-cigarette prevention campaign cost nearly $60 million. The campaign is part of the FDA’s efforts to prevent tobacco-related diseases and deaths and complements the agency’s other youth tobacco prevention campaigns. The Youth E-Cigarette Prevention Campaign is an extension of the content launched for the first time in October 2017 and follows the same framework as the Real Cost cigarette prevention campaign, which has prevented nearly 350,000 adolescents from starting smoking, reduced expensive health care, wage losses, reduced productivity and increased disability-related societies. The Real Cost campaign saved more than $31 billion for many families and countries.

Dubai World Vape Show – The UAE: A new gateway for the sale of e-cigarettes in the Middle East

The e-cigarette market is a genuinely disruptive innovation that has been rapidly adopted by 39 million users in just a few years, with the industry forecasting 64 million people to be using vaping devices by 2022.

Part of this projected rise will be driven in the United Arab Emirates, where the government has recently legalized the sale of e-cigarettes to support orts to curb smoking and stop the online sale of unregulated devices. Manufacturers will be allowed to sell electronic cigarettes, pipes, vaping products and eliquids as long as they meet new standards.

The rule change in April 2019, opens up a market in a country where the consumption rate of tobacco is high (25-30% among men) but where there is rising awareness regarding the health hazards associated with smoking. There is a growing demand for alternatives to traditional cigarettes- the Middle East & Africa e-cigarettes market was valued at US$267.9 million in 2018and is estimated to register CAGR of9.74% between 2019-2024.

The World Vape Show is the international vape expo in the UAE and will provide manufacturers with the best opportunity to showcase products in Dubai to a global audience of retailers, wholesalers, distributors and consumers.

ENTER A NEW MARKET

This is an emerging market in the MiddleEast. Use this opportunity to build brand recognition, meet key buyers and learn about the new standards and regulations. .

MEET NEW CUSTOMERS

Day 1 and 2 are dedicated to B2B buyers, but day3 will welcome thousands of consumers. Use that opportunity to test products and push your brand to regional consumers.

YOUR GATEWAY TO THE MIDDLE EAST

Dubai’s liberal trade regime attracts capital from across the world, making it the commercial capital for the MENA region and a popular destination for re-export into other countries. The World Bank has ranked it 1st in the MENA region for ease of doing business.

the sales of e-cigarettes was legalised in the uae in april 2019

vaping-laws-in-UAE

EVENT SNAPSHOT

Combining the perfect mix of business buyers and consumers, World Vape Show will deliver thousands of visitors for three days of business and entertainment.

THE EXHIBITION

Presenting hundreds of brands from the world’stop suppliers of vaping components and devices.

FUTURE OF VAPE CONFERENCE

Getting to grips with the future of vaping, over 50experts will take to the stage to debate the impact of the latest product innovations, regulations, research and industry growth across the MENA region.

TASTING STUDIO

Buyers and consumers will be able to compare an enormous array of e-liquid flavors in the tasting studio.

INNOVATION AWARDS

Recognizing outstanding designs and product innovations from manufacturers around the world.

VAPE TRICKS

Those with a serious passion for vaping will be competing in our cloud and trick competitions onday three of the show.

ENTERTAINMENT ARENA

Hosting our cloud and tricks competitions as well as music from local DJs and artists.
3rd June 2020 Business buyers | 4th June 2020 Business buyers | 5th June 2020 Consumers

200 exhibitors including suppliers of…

Manufacturing components
Vape machinery and hardware
Electronic cigarettes, pipes and shisha devices
Heat-not-burn products
E-liquids
Testing technology

THOUSANDS OF visitors including

Distributors, wholesalers and traders
Retailers, vape stores, supermarkets, chain stores, convenience stores
Online vape stores Investment and nance companies
Media

Dubai World Vape Show

DUBAI: A NEW GATEWAY FOR THE SALE OF E-CIGARETTES IN THE MIDDLE EAST

Get involved in the World Vape Show today
EXHIBIT
Book a stand if you have a product or service to sell and want to spend two days meeting thousands of buyers and distributors in a brand new market.
Contact: Jake Nixon | Event Sales Manager | +44 1737 855047 | jakenixon@quartzltd.com
SPONSOR
Increase your visibility to launch a product or showcase a new brand by taking sponsorship.
Contact: Jake Nixon | Event Sales Manager |+jakenixon@quartzltd.com
SPEAK
If you are developing new technology or have specialist experience in the vaping industry from a research, health or business perspective then you could nd your way onto the stage in Dubai.
ATTEND
Entry into the World Vape Show is free and online registration will be open in January 2020.

Dubai World Vape Show

Date: 3-5 JUNE 2020

Address: DUBAI WORLD TRADE CENTRE

Contact: Jake Nixon | Event Sales Manager | +44 1737 855047 | jakenixon@quartzltd.com

Visit the official site: https://worldvapeshow.com/

Above information is from Rebecca McConnell

Dubai World Vape Show

VOOPOO zip pod review – Powerful chip born for fever and 4 pods for merely $14

VOOPOO zip pod comes with a delicate and creative 3D package box – A vape pen in the suit. It makes the product look cute but serious. “This business simple style design looks kind of cool. It makes me want to open it up immediately to check what’s inside!” Someone in Vape.hk said.

voopoo zip pod

Size of the packaging box: 11.9c m*11.9cm*3.3cm

Gross weight: 0.295 kg

After tearing off the transparent plastic film

voopoo zip pod

Interestingly, the suit can be taken off!

voopoo zip pod

Now it shows this: 1 device, 2 pods – 1ml/pod. It’s much better than those overpackaging products like bink. It also frees the user from the trouble of unboxing. What’s more, it saves shipping cost because shipping products internationally costs a lot more money with a heavier weight.

VOOPOO is a company based on foreign trade since its establishment. Its representative products are DRAG、DRAG2、 DRAG mini、DRAG Nano、DRAG Baby etc. The packaging box shows its expertise in this field.

voopoo zip pod

Take out the kit, and another box shows up:

voopoo zip pod

What’s inside the box:

Another 2 pods with Tobacco and Mint.

1 user manual/ instruction brochure

1 guarantee card – 3 months

1 Android USB charge

1 Gene label – It says “Powerful chip Born for fever”

What the Gene provides:

Over vaping protection

Short ciruit protection

Overcharge protection

Low battery protection

Overcurrent protection

voopoo zip pod

Device size: 8.8cm*1.4cm*0.8cm

Device weight: 15g

The device has a led lighting up when vaping. The LED is “+” shaped like SNOWPLUS.

As to its flavor, it has a pretty long way to go to outrace SNOWPLUS. Its nicotine strength is not stated and unknown. According to our test, it’s far from satisfaction.

However, considering its cheap price, we should accept those drawbacks reasonably.

voopoo zip pod

The product was bought by Vape.hk on Tmall VOOPOO official store at 99 yuan. Overseas readers can buy it below:

Where to buy:

$15.99 Vapesourcing

vitavp 2.0 is launched on July 28th – Creating 500,000 live show views and 8 figure sets sales in 1 day

vitavp 2.0 product launch event was held at Wutong Hotel, Taihua, Shenzhen at 2:00 p.m. on July 28, 2019. It brought the fully upgraded pod system products, various new flavors and more open agent policies. And it reached 8 figure sales amount data online and downstream in one day, and created more than 500,000 live show views.

vitavp 2.0

NOW? PLAY!

LIVE WITH VITAVP.

vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0

Winter is comingvitavp 2.0 vitavp 2.0 vitavp 2.0 vitavp 2.0

Visit vitavp official site here

Which one is the top 1 ALD pod vape in 2019?

Pod vape system, a new type of device, aimed at beginner vapers or smokers looking to quit smoking, has hit the vaping market in recent years. This is because they come with many features, such as portability, cost-effectiveness and ease of use.

ALD top 1 pod system AC1007

But with thousands of brands and models available, it is not simple to choose the right one.

ALD top 1 pod system AC1007

Like the ALD Group Limited, a leading vaping solution provider, produces millions of pods each month. After a lot of testing and research, our team has rounded up this list of top10 pods of ALD product range. The next one is top 1 among them. Let’s check it out.ALD top 1 pod system AC1007

ALD introduces AC1007 as the latest revamped ceramic coil technology on the market. The refined ceramic core-embedded technology makes for enhanced sustainability for high viscosity e-liquid. Utilization of standardized 510 thread optimizes overall market battery compatibility. State-of-the-art multi-vertical ceramic coil entrance holes permitting equal surface oil-to-coil distribution grants AC1007 an unbeatable vape experience.ALD top 1 pod system AC1007

Founded in 2009 and headquartered in Shenzhen, ALD Group Limited (“ALD”), a leading high-tech enterprise specializing in electronic atomization technology research and applications, has always been an active player in the business of ENDS (Electronic Nicotine Delivery Systems), IMV (Inhaled Medical Vaporizer) and HnB (Heat-Not-Burn device).ALD top 1 pod system AC1007

Supported by its powerful R&D and manufacturing center in Shenzhen, ALD has been expanding sales continuously around the world and has established a solid strategic partnership with multiple internationally well-known brands, as well as multinational tobacco giants.ALD top 1 pod system AC1007

ALD is equipped with an over 20,000 square meters’ modern manufacturing center, more than 100 senior engineers, and more than 2000 skilled workers. The monthly vaporizer production capacity reaches 14 million pcs, which ensures a stable supply to clients worldwide with reliable one-stop service.

ALD top 1 pod system AC1007

ALD top 1 pod system AC1007 ALD top 1 pod system AC1007

Conclusion:

ALD pod systems with AC1007 applied in is the top 1 ALD pod vape in 2019.

Price: $2.25

SnowPlus new product e-coffee is launched

SnowPlus held a special new product launch conference for SnowPlus e-coffee today.

On the site of the conference, SnowPlus team prepared a Coffee Time Trip carefully, witnessing the development of coffee with the present guests, and jointly opened the era of e coffee.

snowplus e-coffee

In the opening dance of the Black Clothes Man and the wonderful performance of the Model Show of E-Coffee, the SnowPlus E-Coffee appeared officially.

snowplus e-coffee

The founder of SnowPlus, Wang Sa, SnowPlus partner Li Zekun, brand VP Zhang Yutong and so on came on stage to elaborate the concept of the birth of electronic coffee and the scientific and technological points and features of the product.

“We redefine a kind of ‘coffee that can be vaped’, so that coffee is no longer a leisure choice for a small number of people, but a more convenient way of refreshing without environmental restrictions and physical restrictions.

snowplus e-coffee

Imagine that when you need a cup of coffee, you don’t have to work hard to find the coffee shop around, and you don’t need to worry about stomach discomfort caused by high concentration of coffee, or oral problems caused by drinking coffee for a long time, you just need to take a slight puff of a SnowPlus e coffee from your pocket, that’s what it is made for!

The author didn’t try the product. I guess it’s a new coffee flavor pod on the old SnowPlus vape device. Because the device looks the same as the last SnowPlus vape.

30th July Update:

E coffee

According to media in China, e-coffee contains caffeine. And its concentration is 0.4mg/g.

About caffeine:

Caffeine is a central nervous system stimulant of the methylxanthine class. It is the world’s most widely consumed psychoactive drug. Unlike many other psychoactive substances, it is legal and unregulated in nearly all parts of the world. There are several known mechanisms of action to explain the effects of caffeine.

E-coffee means 2 new pods with caffeine inside, the device is the same as other SnowPlus products. These 2 pod flavors are Cappuccino and Matcha Cola.

SnowPlus sales amount

SnowPlus showed its sales amount in the product launch.

April: 10,000 sets

May: 100,000 sets

June: 400,000 sets

July: 800, 000 sets

As far as Vape.hk’s concerned, the credibility still needs to be verified.

snowplus sales amount

Where to buy e coffee – Choose the coffee option:

SnowPlus pod system starter kit – Free shipping

FLOW builds its own factory for electronic cigarettes

It was reported on 29th July that FLOW, the online influencer/ celebrity vape brand, had built its own factory reaching up to the supply chain and has started trial production.

This is also the first self-built supply chain for new brands in the industry in China, which means that consumer brands begin to penetrate upstream to occupy the initiative of R&D and production.

FLOW was founded by former Smartisan 0001 employee Zhu Xiaomu in January 2019. It appeared at a press conference of Smartisan on January 15.

It is reported that FLOW self-built factory has started production, but at the same time, it also works with other OEM factories. Two production model work together.

flow factoryThis is a new thing.

Most brands in the vape industry adopt the OEM model. The team with design ability will design separately and then make it produced in the supply chain. If they have no design ability, they will choose the public mold of the supply chain to produce, and then tag their own brand.

This also gives rise to the view that the entry threshold of vapeo industry is low and the ability of product innovation and R&D is insufficient. Although 30 vape brands have been financed since 2019, the low entry threshold is still criticized by the outside world.

FLOW wants to break the manufacturing mode of most electronic cigarette brands. It has built an electronic cigarette factory of more than 10,000 square meters in Shenzhen, becoming the first electronic cigarette brand with its own factory among the new brands.

FLOW announced in May that it had completed the investment of US$10 million led by MatrixPartners China. It belongs to the first round of relatively large-scale start-up brand with a certain financial strength, but it is not known whether it is strong enough to build its own factory alone.

There may be several possibilities, one is that the first round of financing and new financing of FLOW may not be fully disclosed, the current exposure of the MatrixPartners’s $10 million is likely to be only part of it, and the other is that FLOW has adopted the acquisition mode for the self-built factory , which is not yet confirmed.

FLOW’s investment institutions include a well-known US dollar investment institution in addition to MatrixPartners, but the official statement has not yet been made.

flow factory

Building a supply chain requires money, talent and strong ability to integrate the whole industry chain. It is a huge test whether the newly established online celebrity brand FLOW can not only focus on production and research, but also on brand and sales channel.

Once the FLOW model is established, the traditional electronic cigarette supply chain will be threatened with a wave of mergers and acquisitions. With the development of the industry, the weaknesses of consumer brands are exposed, such as uncontrollable quality, limited production capacity, long iteration cycle of products and serious leakage. In these key links, the brand has little control, which may restrict the development of the brand in the long run.

From the second point of view, the national standard of electronic cigarettes and the legislative supervision of electronic cigarettes are getting closer and closer, and the industry will eventually usher in supervision. The introduction of the national standard means that the cost of compliance will increase. Instead of being led by the supply chain at that time, it is better to start trying to build a self-built supply chain.

Beginning with the brand of celebrity, strengthening R&D and supply chain, and finally survive in the battle of sales channels.

flow factory

This is probably FLOW’s future development plan.

It’s a complete plan with brand voice and industry chain control. If the self-built factory is successful, then the production capacity will not be constrained by the technical level and production capacity of the agent factory, and the product update iteration cycle will also be shortened.

That’s a good thing.

On the other hand, FLOW may need to consider whether the timing, financial strength and talent reserve are adequate.

In addition, the involvement of consumer brands in the supply chain means that brands need to diversify their efforts from studying only consumers to studying both consumers and supply chains, which is also a challenge.

Anyway, FLOW’s attempt deserves some praise. Whether it’s a pit or a blessing, FLOW’s not only exploring for itself, but also helping the industry.

FDA is happy to speed up the PMTA process

Earlier this month, a court case filed by anti-tobacco and health groups led to a ruling requiring e-cigarette manufacturers to submit their Premarket Tobacco Product Applications (PMTA) by May 2020, after the Food and Drug Administration announced the delay.

American District Judge Paul Grimm wrote in his order that based on the uncertainties in the effectiveness of e-cigarettes as a smoking cessation device, the exaggerated impact of e-cigarettes stated by manufacturers and their recognized attractiveness to young people, as well as clear public health emergencies considered, the deadline is necessary.

In response to the ruling, FDA agency Ned Sharpless issued a statement saying that the court’s order was welcomed by the agency in view of current concerns about the defamation on vapes from adolescents. Therefore, Sharpless said the FDA was happy to speed up the PMTA process.

“The FDA stands ready to expedite the review of electronic cigarettes and other new tobacco products. We remain committed to using all available regulatory tools at our disposal to deal with the epidemic among adolescents. We will continue to take stringent enforcement actions to ensure that electronic cigarettes and other tobacco products are not sold or resold to children. ”

“The judge’s decision is for the agency to receive and review applications quickly to assess the public health benefits and hazards of products and to ensure that any authorized marketing product is suitable for the protection of public health. Importantly, the judges recognized that the agency’s job was to provide a framework and clear guidance for companies seeking to promote e-cigarettes and ENDS products in the preparation of product applications, “Sharpless added.

New PMTA process

Meanwhile, FDA released final guidelines for manufacturers submitting new tobacco products for electronic nicotine delivery systems (ENDS) via PMTA last month.

Under the new PMTA approach, manufacturers and importers must prove to the agency that the marketing of new tobacco products will be suitable for protecting public health.

The agency’s assessment also includes reviewing the ingredients, additives, ingredients and health risks of tobacco products, as well as the production, packaging and labelling of products.

Following an extensive review of public to the previous draft guidelines, the recently issued guidelines further clarified the PMTA process for ENDS products and pointed out the information provided by the applicants in their submissions. Moreover, it also includes recommendations on how applicants can address public health issues in product design and manufacturing, such as accidental nicotine exposure and battery safety.

Former Heineken Brouwerijen sales executive in China, Liu Shuo joined SnowPlus

Sources revealed that SnowPlus electronic cigarette invites Liu Shuo, a veteran of marketing and sales management in ABInbev Headquarters, Heineken China and Kraft Heinz China, to join as head of its national sales channel and take over the sales and consumer marketing business of SnowPlus brand.

liushuo

In the first half of this year, the electronic cigarette industry has become a new trend, and many electronic cigarette brands have begun to enter the public’s eyes with their own financing. Especially after the “capital winter” in the financial circle, the competition of electronic cigarette brands in this new trend is particularly lively.

According to incomplete statistics, as of July this year, there were at least ten domestic e-cigarettes financing, the total amount of financing reached hundreds of millions of dollars. With the integration of capital, the production technology has become more mature and the industrial chain has been continuously improved, and the industry competition has entered a fierce stage. While major brands grab online and offline channels, the introduction of professionals becomes the key to ensure their sustained competitiveness.

Liu Shuo was in charge of the marketing of Time Stella Artois brand in Britain and Belgium at the global headquarters of ABInbev, and then worked in Nielsen, Heineken and Kafhen, respectively. He was responsible for the national sales channel and consumer marketing business.

ABInBev is the third largest consumer goods company in the world. According to Global Data, ABInBev Asia is the largest beer group in the Asia-Pacific region in terms of retail sales in 2018. It ranks first among the major markets in the Asia-Pacific region and China. Heineken, headquartered in the Netherlands, is the largest brewer in Europe, the third largest brewer in the world, and the first international export brand in the beer industry.

Heineken

Over the past decade, whether in China or Europe, Liu Shuo has been focusing on designing and practicing the company’s brand strategy, channel strategy, distributor channel planning and online and offline combination of experiential consumer marketing strategy. Liu Shuo’s participation aims to give full play to his marketing and sales expertise, boost sales growth of SnowPlus, and maintain its rapid expansion in market share.

In mid-June, SnowPlus Electronic Cigarette announced a financing of $40 million, which is the largest single financing in the electronic cigarette industry in more than half a year. Since then, SnowPlus Electronic Cigarette has continued to move on.

It is understood that since SnowPlus electronic cigarettes were officially put into the market in April this year. The later brands in this market have gained market recognition rapidly by virtue of their unique advantages in products and channels. They sold 100,000 sets in the first month of listing (May). In July this year, they achieved sustained high sales growth and achieved a curve in a short time. In just a short time, it has become the industry’s leading brand.

The introduction of Liu Shuo, a sales management talent with rich channel experience in domestic and European markets, shows the market ambition and determination of SnowPlus at present. It is understood that, in addition to Liu Shuo, there will also be several senior executives with the background of International Consumer Brand Sales Manager in China recruited.